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Camera re-design

An instax action camera that can be used in a group to take pictures of the stunts and also includes AI learning where the camera understands the Various positions and stunts of the skateboarder  own content and make changes to the font.

Skateboarding

behavior

There are currently over 13 million skateboarders and this number grows at over 10% per year. This makes skateboarding one of the fastest growing sports in the world, overtaking basketball and football.

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Machine learning

Tracks movements

Provides analysis

Creates locational panoramic images

Intuitive play

Portable 360 camera

Easy access

Plug and play

Captures action

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A series of products designed and developed to provide an exclusive and on the go photography experience to female skateboarders to capture moments while they skate and make memories, learn from their mistakes, create examples and help the community and the physical experience of playing with a camera how ever they want it

1

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Female skateboarders

The gender bias in skateboarding has been steadily closing, thanks to a generation’s worth of hard-won victories, harder work, and spectacular talent by its female stars.

The sense of community

There is a high sense and a behavior of community that differentiates female skateboarders from the rest as they are learning and sharing at the same time. The collaborations support the game and makes it more interesting

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The instax play camera mounts to a portable printer and prints long strips of all the images that the camera takes so that all images can be seen at once to understand theirs moves and stunts and also creates a playful memory of looking at the images all together. The camera also creates power shots that all can be combined to make a flip book of the images and serves like an analogue video

2

User experience

The camera mounts on an instax roll printer that 

prints images in a form of a strip which indicates various 

detailed outlook of the skateboarders performance and helps in understanding the stunts better.

the camera magnetically attaches to the printer and connects for printing images to have the physical and analog spect of keeping learnings and memories together  

Need of an Instax play camera for skateboarders

Sharing 

In order to learn their stunts and also archive their memories, this product is conceptualized to to create a sharing device that can bring the community together and play the sport There is a high sense and a behavior of community that differentiates female skateboarders from the rest as they are learning and sharing at the same time. The collaborations support the game and makes it more interesting

Analog

The Analog aspect of playing together and enjoying the sport brings them to learn new aspects of the game and also enhances they way they perceive the sport the camera is digital but the interaction is analog so that the community and Sharing element remains strong on the front

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Modes

Observations leading to two insights that can be further iterated and opportunities are created about how these aspects affect the performance and the journey of a skateboarder.

Skate & Create

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Skating is creative because there really aren't any rules...or goals, or boundaries, or referees. Sure, there are popular tricks that have names and established techniques. But much more than that, skating is about coming up with new tricks, or with new twists on old tricks and creating content that  can be shared among the community. 

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Trial & error

Creativity goes hand in hand with trying things over and over and over. It's so easy to just pick yourself up, flip your board upright and try again. Every trick is mastered this way, no matter how good of a skater you are. Creating corrective images in order to understand the problems and learning from them

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Future perspective

including the future aspects of creating a boomerang starter drone that will carry the Instax play in order to capture wide angle images and also track the movements of the skateboarder more appropriately giving various insights about the positions, stunts, and places where the skateboarder failed to perform.

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The camera mounts on a smart boomerang and can be used as a flying device to capture wide angle of the skateboarders stunts and print flip books to understand the stunts and help them perform better

3

How it works?

play

+

mount

+

print

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A instax action camera that can be used in a group to take pictures of the stunts and also includes AI learning where the camera understands the Various positions and stunts of the skateboarder 

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Also the camera mounts on a smart boomerang and can be used as a flying device to capture wide angle of the skateboarders stunts and print flip books to Understand the stunts and help them perform better

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Overall a gimble instax camera that helps the skateboarder learn, play practice and evaluate their movements and stunts by printing images on the instax roll printer

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