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Duracell - Portable Battery bank strategy

Project - User experience & User interface design
Company -Epam Continuum, Boston, Massachusetts, USA
Type - Company Vertical

  • User Research - Target Identification 

  • Qualitative & Quantitative, Field research 

  • Analysis - Research Methods 

  • Identifying target audience 

  • In person verbatim capturing and mapping

  • Positioning in scenarios

  • Brand mapping

  • System analysis

  • Creating a flow for the senior car usage

  • Ideating new concepts 

  • Testing with scenarios 

  • Developing a car interface along with a car prototype 

  • Demonstrating the project through a physical prototype for the DETROIT MOTOR SHOW 2021

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