A true dose of portability, aesthetics and quality
Samsung dose speaker is a portable smart speaker system that helps in creating video dance content for Gen z
Increased group/solo music video content generation lead to development of this smart device that helps the customer create videos portably where and when required along with their favorite music on demand
Gen Z Driving New Consumer Audio Trends
Gen Z account for nearly half of all audio hardware spending
NPD’s “Soundbar Ownership and Usage Study” finds 55 percent of consumers use their soundbars for music and other audio-related content, and more than one-third are connecting portable devices to their soundbars for audio playback.
Making and consuming music dance video content is the most happening trend with GEN Z today
With all the competing demands of their time, music is still the most widely watched form of content for Gen Z. They now have a choice to access music through multiple platforms including streaming services, social media platforms, and messaging applications. Music is very much part of the social identity for Gen Z.
touch bar for volume control as well as buttons for controlling play /pause
image stabilizing camera placement to make videos while playing music
speaker mount that works magnetically and creates a view point for creating videos and capturing a larger area
Anxious About the Future, But Empowered to Define Their Tomorrow
Gen Z is more driven than older generations and determined to not let the failures of past generations affect their futures. In fact, Gen Z is not waiting for the system to change, they’re going to change it for themselves.
Inclusivity Natives Who Expect Brands to Follow Suit
To be relevant with today’s young consumers, brands must showcase their inclusivity in authentic and vocal ways. The brands they follow cast aside stereotypes and seek to include rather than exclude.
Gen Z Has a Place at the Table — Researching and Purchasing on Their Terms
More than millennials at the same age, Gen Zers are financially savvy. They’re saving, investing and starting to work at a young age. Fifty-seven percent of Gen Z say they’d rather save their money than spend it immediately, while 21 percent say they’ve had a savings account since before age 10 (Center for Generational Kinetics, 2017, EY, 2017).
Gen Z is hyperaware of their social activity and its lasting impact: both in the sense of their limitations and the possibilities
Making Music an Integral Part of Their Lives
Music should be a consideration in every brand execution, but be aware of lyric meaning in pop cultural. In addition to setting the tone for the brand, it provides an immediate connection for Gen Zers. Carefully consider how music is used in advertisements and branding to make sure it fits with messaging (i.e., doesn’t feel misplaced). Be willing to explore new artists and emerging music trends.
like to have “always on”
access to music
say the right music makes them more positive about advertising
Seamlessly Merging Their Digital and Physical Worlds
Gen Z does not separate their digital and physical worlds. They exist simultaneously. Seventy-five percent of Gen Z teens say that social networking makes them feel closer to their friends. Ninety-four percent of teens say time spent on social media counts as time spent with friends
Optical Image Stabilization
OIS has now become a mainstay feature of flagship camera s where it's arguably even more useful. Because the image sensors used in cameras are so much smaller than those in traditional cameras, they can struggle to get enough light in some conditions. As such they'll often end up using exposure times which increase the likelihood of camera shake and blurry images.
switches for on/off and connectivity functions to keep it ready for a spontaneous video capture
Optical Image Stabilization
OIS with respect to the function the product is providing to capture wide angle images and videos
NFC charging station
as well as a supporting dock in order to place the speaker at an angle and still be in focus