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This is Sprout, an interactive system that helps you make the most of your space, and gives you the tools you need to grow your own edible plants successfully.
ever tasted the difference between fresh, home grown produce, and grey, bland grocery store produce?
And being terrible at growing plants?
Research attributes this massive interest in plants, especially indoor plants, to the fact that millennials, who are holding off on traditional milestones like buying a home or starting a family, have an unmet need to nurture, and to nest
Not only does spending time around plants, even indoors, relieve stress and help with anxiety and depression
76 Million households have plants
But despite our total ineptitude, we’re obsessed with plants. 2016 saw 5 million new gardeners between the ages of 18 and 34, and 1 in 3 US households grow their own vegetables, at least on some level
Pricing strategy
Mini Sprout
Small Sprout
Medium Sprout
$129.99
Sprouted seeds
Dehydrated pottying mix
trowel
Fertilizer
$159.99
Sprouted seeds
Dehydrated pottying mix
trowel
Fertilizer
$320+
Starter kit
$40
Planting pack
3 planters
3types of sprouted seeds
3 packs of dehydrated potting mix
1 trowel
2 fertilizer pack
Seasonal vegetables $55
Superfoods $50
Medicinal Herbs $45
Edible flowers $ 45
Salad Greens $40
Cocktail Herbs $40
$189.99
Sprouted seeds
Dehydrated pottying mix
trowel
Fertilizer
Market analysis
PERSONALIZED
LOW CHANCE OF SUCCESS
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HIGH CHANCE OF SUCCESS
MASS MARKET
Revenue
Year 1
$522,858
5000 customer
.02% of market
Year 2
$2,186,534
10,000 customer
Marketing strategy
Social media influencers
Social media campaigns
Partnerships with chefs and restaurants
Business Plan
sleeve
made out of fabric that can be
interchanged to shift plants and change the seeds to another plant
smart button
to connect sprout to a smart phone to provide with notifications and be in touch
indicator
smart indicator to give a visual reference of the battery,
water necessity and the requirements of the plant
Collaborative project
Subinay Malhotra
Ryan Cunningham
Eve Doolin
Ian Nei Ng
2018
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